About us
Making Impact Visible and Verifiable
Our Story: Building Credibility Through Visual Evidence
Impact Observers was founded with a clear mission: to help development organizations document and communicate impact with credibility, clarity, and integrity.
In international development, results are often reduced to figures, reports, and indicators. While data is essential, it rarely captures the full reality of human experience, context, and change on the ground. Impact Observers exists to bridge that gap.
By connecting project data with real stories from the field, we transform evidence into rigorous visual narratives rooted in journalistic methods. Through observation, research, and structured interviews, we document not only what is done, but how it is done and what it produces.
Our work brings development impact to life while maintaining editorial independence, ethical responsibility, and accountability. We do not promote narratives. We observe, verify, and present them so that institutions, donors, partners, and communities can clearly see, understand, and trust the work being carried out.
Our Vision
We envision a development ecosystem where impactful work is not only measured, but clearly observed, documented, and understood through authentic visual evidence grounded in reality.
Our Management Team
Our team brings together journalists and audiovisual professionals with deep experience in documenting development, institutions, and impact with accuracy and credibility.

Rita Tan
Founder, CEO

Roland Ndifor
LEAD CENTRAL AFRICA REGION &CONGO

Frankie Miranda
DevelDeveloper

Sonia Vanessa Etok
FIELD COORDINATOR CAMEROON

Carelle Amoikon
VIDEOGRAPHER CÔTE D'IVOIRE

Kingungu Gimeya Herve
JOURNALIST VIDEOGRAPHER CONGO

Ryan Tabu
I.T and OPERATIONS D.R CONGO

Boli Bi Vally
GRAPHIC DESIGNER CÔTE D'IVOIRE
